CASE STUDY
Premium Vent TR/19 ventilation site
Premium Vent is a UK commercial ventilation contractor specialising in TR/19 ductwork cleaning and kitchen extract systems. We launched their new website in 7 days.
Visit live site ↗PROJECT FACTS
Commercial ventilation contractor, live in 7 days
- Industry
- Commercial ventilation contractor
- Region
- UK-wide
- Lead time
- 7 days
- Specialisms
- TR/19 grease cleaning, kitchen extract, fire damper testing, ductwork maintenance
- Launched
- May 2026
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CHALLENGE
A B2B trade with no B2B website
Premium Vent's customers are facilities managers, procurement teams and commercial buyers. The kind of buyer who reads contractor websites at 10pm before sending a request for tender. The previous site was a generic brochure. It did not signal TR/19 compliance, did not surface the standards customers ask about, and did not have lead routing that matched the way commercial buyers actually shop.
APPROACH
A B2B layout, with standards rendered explicitly
We wrote each landing page around the standards and techniques commercial buyers actually search for: TR/19 grease cleaning, kitchen extract, fire damper testing and ductwork maintenance. The forms ask the questions a facilities manager expects to be asked. The visual tone is procurement-led, not consumer-led.
WHAT WE BUILT
A site engineered for facilities managers and procurement teams
A multi-page site with dedicated landing pages for each ventilation service. TR/19 is named explicitly in headings, structured data and copy so it surfaces in technical searches. A separate enquiry form captures contract value, facility type and frequency, so the team can triage incoming work by value before they reply.
RESULT
A site that speaks the language of the buyer
Premium Vent now lands enquiries from facilities managers and procurement teams that arrive pre-qualified. The form captures the context the team used to ask for on a discovery call, which has compressed the time from first enquiry to quote. The site reads as procurement-ready, not consumer-friendly, and that is the point.
BY THE NUMBERS
What 7 days of focused work delivered
- Days from brief to live
- 7
- TR/19-aligned landing pages
- 4
- B2B-routed lead form
- 1
- Standard named in schema
- TR/19
INSPIRED?
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